12 Packaging Design Tips

More and more products rely on their appearance and copywriting to directly package themselves to win customers, and packaging design companies that are knowledgeable will naturally apply some advertising design skills to packaging design. If your product needs packaging design or improvement, the following are worthy of careful consideration.

1. Usually, the order in which consumers look at the packaging design is: image-title-text. This means that you need to consider reviewing packaging design work in this order.

2. 85% of the official product names are ignored. So your product name must be attractive, and a distinctive name is more memorable to consumers.

3. Large font size on packaging attracts 5 times more consumers than small font size details. That is to say, the slogan and the name are very important, and you can consider letting them occupy a larger plate to grab the attention of consumers.

4. Don't be too long-winded in the slogan and say some irrelevant introductions. Otherwise, the display size will be wasted in vain, trying to extract keywords, novel words, and combining with appropriate white space is the best effect.

5. The blank is doubled, and the attention rate is increased by 0.7 times. This is a difficult thing to do, because it requires the ratio of the white space to the content, and the appropriate white space is attractive.

6. $100 in digital form is easier to move people than $100 in text. Because Arabic numerals communicate faster than words, there are no borders to understand and the information reaches the brain directly.

7. 8-12 words in the slogan are the easiest to remember.

8. 20% more people see packaging design images than text ads. Obviously, if your image doesn't appeal to consumers, you're not far from failure. At this time, if the title is also uncharacteristic and not attractive enough, then you will fail a second time. The best focus for reference is the image: title=1.2:1

9. Generally people cannot receive 7 and more units at the same time. This theory emerged very early. That is to say, if 7 products of the same type appear on the same page at the same time, please ensure that your product is the first to be seen, then it will be easier to remember.

10. Pictures are 16 times more powerful than words. As the saying goes, a picture is worth a thousand words. If you have the option to express what you want to express with a picture, your product can quickly stand out.

11. Twice as many people see triangles as squares. It's actually because irregular shapes attract more attention than regular ones. This is common sense of vision and the phenomenon of "edge-finding" in visual psychology. Likewise, if you rotate an upright square into a rhombus, then its attractiveness is greatly increased.

12. Unconventional representations can double the attention. It depends on how you master it, and the best result is the form of expression: reasonable, beyond expectations. But don't make it either unexpected or unreasonable.