8 common packaging design styles

Packaging design is not as obviously trendy as clothing design, but that doesn't mean that it is static either. If we take a closer look, we will see that every year a new style is created and new packaging techniques are used.

1. Minimalist style

Minimalist design has been popular for many years now and shows no sign of fading away.

Although it may be a little too abstract, keeping it simple gets the most important message across. The hardest part is finding the features of the product that are immediately apparent to the average person and presenting them. The minimalist design style has staying power, and in a way, good minimalist design has a timeless design aesthetic that continues to influence users.

2. Pastels

The reduced saturation of the colour itself gives a sense of sincerity and warmth, which is pleasing to the target consumer. If the designer's grasp and use of packaging colour can directly reflect a certain characteristic of the product, then this product is likely to become the first choice of the buyer.

3. Movie posters

Designing the packaging to look like a film poster would be a new way of attracting attention. By highlighting the theme and conveying the main message of the product to the audience in the same way as a movie poster, you can instantly stand out from the crowd. This is a relatively common and practical design that places the product or a graphic that reflects its attributes as the main subject in the centre of the entire visual, creating a strong visual impact.

4. Large fonts

If you want to clearly communicate the core information about your product, enlarging the font is a good option. And text allows designers to be creative with their designs. A bold, eye-catching typeface, for example, can highlight the most important information. When paired with the right colours, your product can stand out. The brand LOGO can be used as the main visual core without too much decoration. Many well-known brands have adopted this form of design, highlighting the simplicity and atmosphere of their packaging design and better highlighting the effect of the brand LOGO, with some special processes to show more high-end luxury.

5. Creative shapes and materials

Packaging design to play a promotional role, first of all, to be able to attract the attention of consumers, because only to attract the attention of consumers to the goods have the possibility of being purchased. Therefore, the packaging design should use new and chic shapes, bright colours, beautiful and sophisticated patterns, and materials that have their own characteristics to make the packaging appear eye-catching, so that consumers will have a strong interest as soon as they see it. The unique packaging will also become one of the selling points of the product and will not even need a copywriting campaign to make your product unique.

6. Retro

Retro design evokes memories of past cultures or memories and resonates emotionally with consumers. At the same time, retro design also gives the psychological implication that the brand has a long history and that quality can be relied upon. This style has permeated most areas of design, and is certainly a favourite in the field of packaging design. Through vibrant and distinctive illustration work, it reflects the tone of the brand.

7. Holographic effects

The holographic foil stamping effect can turn an ordinary package into a glamorous one. Holographic effects can bring a non-polluting metallic effect to plastic or paper. Most of the small food packaging on the market today is very beautiful. Eye-catching colours, ornate patterns and silver glittering foil pouches with moving descriptions have a great allure for consumers, especially children.

8. Vibrant gradients

This is the year when gradient designs began to make a comeback. Next year will see more and more coloured gradients. This adds considerably to the depth and breadth of packaging design. When a certain colour tendency becomes generalised, people feel a lack of new excitement and appeal and a certain different visual character is needed, which is then imitated and becomes popular again. The use of anti-conventional colours makes the packaging of its products stand out from similar goods, and this colour treatment makes us visually extra sensitive and more impressed.

As material and cultural living standards rise, so do people's consumer attitudes. What is fashionable today may be out of fashion tomorrow, so the packaging design of goods must be constantly improved, seeking balance, harmony and unity in the inheritance of tradition and creativity.