How Custom Packaging Boosts Small Business Branding

72% of consumers say packaging design influences their purchasing decisions.

71% of consumers say they are more likely to buy products in paper or cardboard packaging.

60% of online shoppers say branded or gift-like packaging makes them excited to receive a package.

50% of online shoppers say they are more likely to recommend a product to a friend if it comes in branded or gift-like packaging.

According to a study by Markets and Consumer Data, e-commerce is expected to grow by as much as $6.54 trillion by 2022. As the market grows, we can expect more brands to further penetrate different industries, so you will urgently need to stand out from the rest. This is where branded packaging comes into play, an effective way for small businesses to ensure they stay ahead of the competition in the marketplace.

1. The packaging should highlight what makes your brand unique

Professional custom packaging allows small businesses to showcase their unique selling point, something that can help them stand out from their competitors. When it comes to packaging, custom boxes are one of the effective ways to highlight the difference between your products and services, while letting your customers know that you care about their experience. A box that immediately grabs the consumer's attention is the key to standing out from the competition. The unique packaging box design effectively highlights its original merchandise. Design elements complement their message seamlessly and showcase what makes their brand and their products unique.

2. Consider the brand's custom packaging box design

Branded packaging encourages customers to remember you after purchasing. Well-planned and executed packaging design can convert first-time buyers into repeat customers, and if your packaging design resonates with them, they will become your brand advocates too. Think about all the social media marketing you can get for free from hashtags and mentions from happy customers! And taking your product packaging design to the next level doesn't necessarily mean switching to custom boxes. Of course there are other factors to consider. It could be that your product doesn't necessarily require it, or your budget doesn't yet allow for a big upgrade. Don't worry, you can apply simple yet meaningful changes to give your products shelf edge and visual impact that needs attention.

3. Packaging label design

When consumers buy a product, they will be naturally attracted by some words and graphics on the package, and the words and graphics on the package play a role in sales promotion. At the same time, it is necessary to pay attention to the content of the labels on the packaging: name labels that are easy to misunderstand product attributes should not be used, and should comply with national standards and industry standards.

What you may need to consider when doing custom packaging is the intersection between the different areas of packaging design. You might focus on one thing or be involved in both graphic and digital design. Then you may feel more relevant and the viability of the idea. However, no matter what type of product packaging you order, it is important to research the market and understand your competitors, because your packaging design largely determines your sales.