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Home / News / Industry Encyclopedia / How do you do fun packaging? (2)

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How do you do fun packaging? (2)

Views: 72     Author: Site Editor     Publish Time: 2023-02-07      Origin: Site

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2, the type of interesting packaging design


In order to better design a better interesting packaging design scheme, it is necessary to fully understand the relevant design types. In a variety of design solutions, this form of packaging has always been a popular area of packaging design, a large proportion of the market, but also quite popular with people. Through extensive research, the author has summarised the types of this packaging design and made a detailed analysis and elaboration of these types, in the hope that designers can better understand this design concept and better carry out packaging design. 


Specifically, this kind of packaging design can be summarised as the following types: Firstly, novelty type. Many goods in the packaging often take a breakthrough in the conventional design charges, with the characteristics of the counter-normal, the use of novel expression to achieve the effect of fun. A lot of packaging will give people an unexpected visual experience and make them feel a sense of comic relief. In short, this design concept reflects the unexpected, allowing people to experience an extraordinary visual experience, enhancing the attractiveness of the goods, bringing people to surprise, thus allowing people to sprout curious emotions inside. 

package design

Secondly, the comical type. This type of design is mainly through the exaggerated expression, but also the use of anthropomorphism and metaphor and other techniques, so that people can enjoy the pleasure after a stressful work and life, so as to reduce people's pressure, and naturally will cause people's good feelings, so that they get a fun experience. This harmonious form of expression can better reflect the human touch of the product and convey a healthy concept of life to people, thus making them feel relaxed and happy. In addition, many comical packaging designs have varying degrees of comedic elements, or use common forms of play to relax people's psyches and enchant them. 


Thirdly, the lively type. This type of design usually uses a variety of harmonious animal shapes or humorous cartoon images to make people feel the impact of vivid and interesting visual patterns. Vividness is the only way to evoke a sense of fun in people, so that they can find the fun in the packaging design of the product, and then resonate with it. For example, many chocolate products will be chocolate design a variety of shapes, such as flowers, animals, cartoon characters and other shapes, so that people produce a sense of affection, which also seems to make these goods revitalised, more stimulate people's desire to buy. 


Fourth, emotional type. In the real world, the emotions between people have become indifferent, and there is a lack of communication and exchange between each other. People are very eager for emotions and hope to obtain emotional satisfaction, and emotional needs are what all people desire to have, and are an inherent psychological need. 


In this regard, many interesting design solutions start from people's emotional experience and provide a more harmonious and warm feeling. For example, in the packaging of many foodstuffs, many designers make use of vivid and cute animal images to create a feeling of affection, which to a certain extent satisfies people's needs in terms of emotions.



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