Merchandise Display Boxes - The Importance of Packaging

Each piece of merchandise has its own unique packaging, some big brands will not hesitate to spend a lot of money to design packaging for their goods, so it is clear that the importance of packaging for goods, today I will talk about the important role of packaging for products and significance.

1, packaging is a sales force. The story of the pearl returned to the casket is recorded in Han Feizi (Han Fei Zi): a man from Zheng bought a pearl from a merchant in Chu with a beautiful wooden box, leaving the box behind and returning the pearl to the merchant in Chu. In a sense, it is the magical effect of the packaging that attracts customers and successfully draws their attention to the pearls, and gives them the urge to buy them.

2, packaging is a kind of recognition. The reason why "buy a casket and return the pearl" is treated as a joke is that the packaging function of "casket" has deviated, the reason is that only "for the cabinet of Mulan", and then "The reason for this is that the beautiful box, which was 'a cabinet of magnolia', 'smoked with laurel and pepper' and 'decorated with jewels', 'hid' the lustre of the treasures inside. It is no wonder that the Zheng people loved the caskets rather than the treasures.

Although successful in attracting consumers to buy the packaging but leave the product behind, the core of the packaging does not highlight the pearl (product) appeal, such product packaging is also a failure. Nowadays, although consumers will not buy a casket to pour out the wine and take away the bottle, the same need to allow consumers to see the packaging, to fully understand the function and characteristics of the product.

3, the packaging is a brand power. 21st century has entered the era of brand consumption, and into the era of personalized consumption, consumers do not simply buy goods to meet the material needs, but more importantly, the goods can bring their own personality satisfaction and spiritual pleasure, which in the senses to rely on the packaging to show.

Packaging, as the external expression of a brand, is what a company wants its brand to feel like to consumers. The difference it makes and the resulting 'brand identity' make it the dominant factor in attracting consumers. The material and spiritual benefits carried by the packaging are what consumers buy, and the brand represented by the packaging should form a mark in the mind, fully expressing the brand's connotation. If the connotation is not or is not prominent, consumers hear and see the packaging does not produce associations, so that the brand becomes a source of no water.

4, packaging is a cultural force. The core of the packaging is not just reflected in the appearance of the image, it is important to show the integration between personality and affinity, the culture carried out effectively.

5, packaging is a kind of affinity. Product packaging is consumer-centred, to meet the different needs of consumers, while bringing affinity to consumers.