The Six Principles Of Jewellery Packaging

The six principles of jewellery packaging design are: practicality, commerciality, convenience, artistry, environmental protection and connotation, of which the common ones are practicality, convenience, artistry and environmental protection.

The principle of practicality

The principle of practicality is a consumer-oriented approach to creating the best possible product at a lower cost.

Different jewellery may require different packaging materials. When designing jewellery packaging, the primary consideration is the carrying and use of the jewellery, etc. It is the designer's original intention to make the carrying more convenient, the goods more properly protected and the shape more comfortable.

The principle of convenience

The principle of convenience increases efficiency and at the same time facilitates the use of the jewellery by consumers, saving them time.

This is mainly reflected in the shape of the jewellery packaging, such as in handling, holding, gripping or carrying jewellery, which creates a certain sense of comfort and lightness.

The principle of artistry

The principle of artistry is the use of technical beauty and the combination of formal beauty, with a strong artistic influence.

The artistic principle of jewellery packaging design is reflected in the shape, colour and text of the packaging. The unique shape of the packaging and the gorgeous colours of the packaging are designed to increase the consumer's desire to buy.

The principle of environmental friendliness

The principle of eco-friendliness is to promote sustainable packaging that is not only harmless to humans but also does not pollute the environment.

Jewellery packaging design now promotes green and renewable materials and the use of recyclable and natural materials.

The commercial principle

The principle of commerciality is the pursuit of fancy shapes, striking advertising slogans and outstanding colour schemes in jewellery packaging design for profit-making purposes, in order to attract consumers to make purchases.

As the packaging is attached to the jewellery, the jewellery itself cannot be well displayed directly, so the characteristics, functions and quality of the product can be realised through the jewellery packaging design. How to quickly and directly arouse consumers' desire to buy is a link that jewellery brands are always optimising.

The principle of connotation

The principle of connotation is to enhance consumers' knowledge and understanding of the goods and to have a deeper understanding of the positioning, development and future of the brand.

Tapping into the regional culture of the goods, the characteristics of the goods and the brand culture for a reasonable packaging design can enhance consumers' trust in the goods and establish a good brand perception.

A good jewellery packaging design needs to be compatible with these six points, of which practicality, convenience, artistry and environmental friendliness are of paramount importance, and how to choose between them is a very testing question for a designer.