The difference between online and offline product packaging

E-commerce packaging is packaging made specifically for online products. On the one hand, online shopping has greatly reduced sales costs, and naturally packaging has been weakened, although a number of large companies still use the same packaging as when buying offline, but in such a way that is still flashy.

First, online packaging is business-oriented and indispensable, while offline packaging is mostly customer-oriented and simple in function.

Online packaging is the secondary packaging of goods sold by e-commerce companies before their physical rights are transferred to customers.

Formally, it serves as a sub-order, and functionally, it must ensure that the goods are intact during the delivery process.

In addition to this, and more importantly, e-commerce companies also convey to their customers one of the most direct feelings, the customer experience, through each packaging detail.

For example.

1, plastic packaging materials of uniform material and transparent colour will make customers feel clean and at ease.

2, there are air column buffer bag packaging of red wine will make customers feel professional and safe.

The offline packaging is a secondary packaging after the transfer of the physical rights of the goods sold to the customer, the supermarket enterprises are simply to meet the necessary needs of customers. Whether the packaging is needed and what specifications are chosen depends entirely on the customers themselves.

Secondly, there are a variety of packaging types online, while offline packaging types are relatively single.

In order to meet the security needs of commodities in long-distance distribution, e-commerce enterprises packaging workers according to the size of the commodity volume, extrusion resistance, fragility, etc., according to the packaging specifications for strict operation, in order to avoid excessive packaging or improper packaging.

That is, online packaging requires not only cartons or plastic bags and other external packaging, but also inflatable filling packaging film, bubble cushion, air column buffer bags and other fillers, sealing the use of tape, to provide identification and prompt information of various types of labels and so on, can be described as a variety of types.

Offline packaging is generally based on plastic bags and paper bags, large supermarkets according to customer demand is often only 2 to 3 different sizes of bags to choose from, how to use completely by the customer's own decision.

Third, online packaging can be recycled, offline packaging is generally not recyclable.

Many large e-commerce companies now strive to develop their own distribution teams, not only to significantly improve the efficiency of distribution, but also makes the online packaging can be recycled and reused.

According to the characteristics of offline packaging, supermarket enterprises are unable to recycle the packaging.

Fourth, online packaging printing highlights the overall visual experience and cultural implication, while offline packaging printing is relatively simple.

Online packaging should not only look reliable in terms of materials and packaging measures, but its printing patterns are often impressive, which in turn plays a role in promoting the company.

For this reason, many e-commerce companies have developed a strict visual identity system based on the variety of online packaging and materials, standardising and serialising the design of all packaging prints to make them more visually appealing and to showcase their corporate culture.