What Functions Should Packaging Design Have?

According to my country's "General Terminology of Packaging" national standard, it is interpreted as: ""The general name of containers, materials and auxiliary services used in accordance with certain technical methods to protect products during the flow process, facilitate storage and transportation, and promote sales. It also refers to the operation activities such as applying certain technical methods in the process of using containers, materials and auxiliary materials to achieve the above purposes.” Briefly speaking, the former refers to the packaging of commodities, and the latter refers to packaged commodities.

Packaging design refers to the planning, painting and production of commodity packaging. It is not only a simple drawing of pictures on the packaging, but also a planning activity to introduce products, establish a brand image, and match with advertising and other promotion forms, which is a sales method in the commercial field.

So what functions should a good packaging design have?

1. Protective function

Protect the goods from the invasion and impact of external obstacles, such as shock, vibration, heavy pressure during storage and transportation, as well as deterioration and deformation caused by high temperature and high humidity or contact with chemical substances, or the complete loss of the use value of the goods.

2. Convenience function

Commodity packaging should have the following functions in the main links of production, circulation and consumption:

1. Easy to manufacture and adapt to process operation

2. It is convenient for the circulation of goods, making it easy to load and unload, and the stacking is firm

3. It is convenient for display and sales, which is conducive to the placement and display of shelves and windows, and is conducive to classified storage, dismantling and distribution.

4. Facilitate the sales of goods, and provide convenience for the identification, selection, classification, grading, warehousing inspection points, and outbound exchanges of goods in the sales process.

5. It is convenient for consumers to carry and use, so that the buyer can lift it with less effort, it is easy to open, and the dosage is appropriate, the storage method is safe, and the use is safe.