What Kind Of Packaging Is Likely To Appeal To Young People?

There is a saying that "products are the best marketing", and the outer packaging of products is the most direct medium for consumers, and an excellent carrier for interacting with consumers. On the one hand, interesting and novel product packaging gives consumers more reasons to pay, and on the other hand, it gradually carries the added value of the product, such as cultural value and emotional value.

Therefore, in the face of a new generation of consumers who pursue individualized and diversified demands, the brand has not only changed in terms of product quality and product category, but also product packaging has become one of the important marketing methods.

Overall, packaging marketing can be mainly divided into two categories: one is classic packaging, and the brand will not be easily replaced; the other is creative new packaging, which provides consumers with a sense of novelty from time to time; the former will leave a deep impression on users , the latter provides consumers with incremental information with "freshness" under the existing stock in the market. In the classic packaging, it can be mainly divided into two levels. The first level is the packaging design selected by most brands in the market, usually with a solid color as the background, and the product LOGO is printed. The second level is the product packaging with "speciality".

In addition to retaining old users through classic packaging, the brand can also attract more young consumers through short-term creative new packaging and convert them into new brand users. To this end, we have listed 5 types of "new" packaging marketing methodologies for you.

1. Beauty appearance. Nowadays, consumers are more strict about the aesthetic level of packaging, and they like packaging with texture and fashion, so exquisite packaging can often arouse consumers' high-level social needs. At the same time, packaging with artistic charm is also a kind of beauty enjoyment for consumers, and can become a driving force for consumers to buy products.

2. Fun and interesting + interactive. Young people like to be different, seeking differences, strangeness, and novelty. At the same time, fun and novelty are the basic prerequisites for the success of event marketing. For example, what Coca-Cola has captured is "fun". Consumers can get customized nickname music through different Coca-Cola bottles, record lip-singing videos and share them on social media.

3. Keep up with the hot packaging marketing. Use social hotspots to subtly involve brands. For example, the release of the Hollywood live-action movie "Detective Pikachu" has attracted a large wave of brand co-branding.

4. Practical and convenient. The product packaging has a certain function and can be DIY into a practical small device. McDonald's in Sweden has launched a virtual reality Happy Meal, where consumers can fold the packaging box into a pair of VR glasses according to the picture after the meal is finished. In addition to meeting the core needs of consumers to "eat", there is also real value.

Brands can create consumers' long-term memory through classic packaging, and use "new packaging" marketing methods to increase in the brand's existing stock market, constantly bringing consumers a sense of surprise. In the future, the status of packaging marketing will become more and more important, and it will be an important bridge for emotional communication between brands and consumers, and even carry out marketing activities, and consumers will decide the product packaging of the brand within a certain period. Maybe product packaging with social attributes will be loved by young people in the future.