What is the future development trend of packaging design?

Nowadays, the trend of minimalism prevails and permeates all design fields. The concept of minimalism and design methods are applied to various food packaging designs, and the simple style of food coincides with the concept of green and healthy eating currently advocated. The various disadvantages of excessive packaging, rational consumption, the popularization of simple aesthetics, and environmental protection trends have promoted the development of minimalism in food packaging design.

(1) Excessive packaging of food

At present, the phenomenon of excessive food packaging is common. . Excessive packaging is undoubtedly the fact that merchants obtain higher profits by increasing the cost of products and then selling them to consumers at high prices, which seriously damages the interests of consumers. Products that are not popular are destined to go not far.

(2) Rational consumption of packaging has become a trend

When people consume food, they are also consuming packaging. Packaging is an important part of food value and an effective means of promotion. When consumers buy food, they not only look at the price, taste, and function of the product, but also pay attention to the packaging of the product. After the disadvantages of excessive packaging have become increasingly prominent, consumers are increasingly in favor of simple product packaging. Therefore, when consumers consume food, they will consciously pay attention to the packaging of food, give up excessive packaging, and turn to moderate packaging. The concept of packaging consumption tends to be rational.

(3) The popular trend of simple aesthetics

Now, simplicity has gradually become an aesthetic standard, and the beauty of simplicity has gradually entered the hearts of the people. For food packaging with different styles that attract consumers' attention with elements such as color, shape, and material, consumers gradually experience aesthetic fatigue, from feeling numb and boring to resisting. As Lao Tzu said, the five colors are blinding, and people are eager to return to the original and simple visual environment.

(4) The global trend of environmental protection

According to relevant data, food packaging accounts for about 60% of the total packaging industry. The global annual output of plastic packaging amounts to $80 billion to $120 billion, but 95% of these plastic packaging is single-use. Most food packaging is a one-time consumer product, which consumes resources seriously. Many packaging wastes are not self-degradable (such as plastics) and can contaminate soil, air and water. Food packaging waste is discarded in various environments, affecting the landscape and causing visual pollution.

Minimalism advocates functionalism and focuses on the simplicity of design elements (materials, colors, etc.). With the enhancement of people's awareness of green environmental protection, the concepts and methods of minimalism are widely used in the field of environmental protection, and minimalist food packaging is undoubtedly in line with the trend of environmental protection.

(5) The safety attribute of food affects its packaging style

Businesses have insight into consumer psychology and realize that food safety is both a challenge and an opportunity. Taking advantage of the situation, they have launched products that are green, natural and additive-free, hoping to win back the hearts of consumers. And these products follow a simple style in terms of packaging design, color matching, and copywriting content; because the simple food appearance always gives people a clean, pure visual experience and a solid sense of trust.

(6) The packaging design style of the global food industry is simplified

The representative of the concise work is Japan. MUJI is not only famous for its cosmetics and house building craftsmanship, but also its snacks are loved by consumers around the world. Muji's snacks follow the streamlined style of its products, reflecting a minimalist, ascetic aesthetic.

IKEA is the world's largest furniture and household goods merchant. It is famous for its distinctive home products. However, IKEA snacks are also selling well. IKEA's snack packaging is a simple "frigid" style. Decorative elements but extremely functional and attractive.

The simple food packaging design style adheres to the principle of "less is more", which does not mean blind deletion, but to simplify product elements, highly extract information, and achieve precise, clear, vivid and powerful conveying of excellent results. Visual effects, highlighting quality with exquisite details.

Human taste preferences are obviously cyclical, 30 years are a cycle, and we are just in this cycle stage where minimalist style prevails. Businesses should aim at the target and seize the opportunity. .