Why is illustration becoming increasingly popular in packaging design?

Since about 2018 or so, I feel that illustration style packaging design is becoming more and more in demand.

I have to say that illustration style packaging design is being accepted and loved by more and more consumers, do you know why?

1、Upgrading of the main consumer group

Everything is updated and iterated, with the main consumer crowd from 70, 80 gradually become 90, 00, all things are slowly reshuffled, 90, 00, even 80 many are cool anime, it can be said that they grew up with a culture, this culture we can call the cultural mother, a long-term formation in the bones of things, so, illustration, comics and They belong to the extended branch of anime, especially the illustrations are colourful and exquisite adding more possibilities to the packaging design, and at the same time can create a sense of seniority and inspire consumers' association, recognition and sense of resonance.

The packaging has slowly transitioned from being protective and practical to being ornamental, readable and even collectible, which is an unchangeable trend of the times.

Nowadays, people have long passed the age of subsistence, before we do not pay special attention to how good the packaging of that product, only know the taste, quality and reputation of the product, but with the younger generation into the main consumer crowd, and with it the aesthetic improvement, and the good or bad packaging design directly affects the purchase behavior.

2. The expressiveness of illustration is more active, versatile and beyond imagination.

Illustration has always played an important part in packaging design, but not as popular as it is today, and that's because illustration itself has a very flexible and versatile shape.

It can sometimes even replace physical photography. For example, if we need to design a packaging design for a melon, we need an oversized melon, and you can't get a shot as big as a watermelon with the perfect technique and equipment, so illustration can solve that problem.

Another example is when we want to draw a cartoon character in a magical scene, this too can only be solved by the skill of illustration.

3, the meaning of illustration is gradually enriched, becoming an indispensable way of packaging design

Nowadays, product packaging design, especially e-commerce packaging design or a new brand packaging design, often in order to please consumers, their strategy is generally: think of a very interesting name, with a great IP image, the IP can be animals can be people, and then is to use this IP in the form of illustration to create a variety of illustration packaging, so that people first like to form a reason to buy Then the quality and taste of the product can be used to form a second purchase.