Packaging design comes in all shapes, sizes, materials and colours for every type of product we can imagine. The packaging is what creates the first impression of a product when we get it, and it also represents the brand as a whole. The brand may have a wonderful logo design, but it is the terrific Read More

When it comes to nostalgia, apart from cassette tapes, vinyl discs and radios, there is another object that is often overlooked - matches. Once upon a time, one of my favourite things to do was to light a match and watch it burn out, lamenting the short life of a match.Nowadays, although matches hav Read More

72% of consumers say packaging design influences their purchasing decisions.71% of consumers say they are more likely to buy products in paper or cardboard packaging.60% of online shoppers say branded or gift-like packaging makes them excited to receive a package.50% of online shoppers say they are Read More

Consumers' psychological needs for packaging design. As a good packaging, designers must understand the real needs of customers for products. Only by identifying specific consumer groups can packaging design reflect the humanized needs of consumers.For example, consumers of gifts may be more concern Read More

According to my country's "General Terminology of Packaging" national standard, it is interpreted as: ""The general name of containers, materials and auxiliary services used in accordance with certain technical methods to protect products during the flow process, facilitate storage and transportatio Read More

More and more products rely on their appearance and copywriting to directly package themselves to win customers, and packaging design companies that are knowledgeable will naturally apply some advertising design skills to packaging design. If your product needs packaging design or improvement, the f Read More

Packaging design is not as obviously trendy as clothing design, but that doesn't mean that it is static either. If we take a closer look, we will see that every year a new style is created and new packaging techniques are used.1. Minimalist styleMinimalist design has been popular for many years now Read More

In packaging design, there are mainly the following forms of packaging graphics, which should be used flexibly in packaging design.1. Product reproductionProduct reproduction can enable consumers to directly understand the contents of the package, so as to produce visual impact and demand effects, u Read More